CTM student's team places in Top 2 at 2016 P&G Asia CEO Challenge in Singapore

November 19, 2016

Weon Jung Hong (CTM Class of 2013) recently participated in the 2016 P&G Asia CEO Challenge, a global business case competition hosted by global FMCG enterprise P&G (Procter & Gamble), teaming up with two Yonsei undergraduates and 3 devoted teammates from other universities.

After analyzing a real P&G business case on two pressure-packed days between 29-30 October and winning the Korea Regional Round, Ms Hong's team was flown out to Singapore for the Asia finals.

From 12-16 November, with support from P&G, her team represented Korea in the Asia Finals where teams from 8 different Asian countries assembled together at P&G's Headquarters. Teams benefited from mentoring session, career panels, and networking. The case used in the Finals was about SK-II (the premium skin care cosmetics of P&G), and her team spent innumerable hours excavating and presenting new marketing ideas, strategies and go-to-market plans with visual media.

From the academic backgrounds and insights from CTM Classes such as “Attracting Investment for an Entrepreneurial Venture”, I could grasp the opportunity to participate in Korea National Round (2016.10.29 - 2016.10.30) from intense competition of applications. Then, I spend 1 night and 2 days of sleepless night for during the first national round. With fortunate results, our team and I was awarded for Best of Korea, the grand prize to be dispatched to Singapore for ASIA regional round.

Ms Hong says that "CTM was [an] ultimate foundation for academic knowledge and networking personality. Our team became the 1st runner-up to Singapore's team... This turning point is going to last life-long and I am planning to join P&G internship this winter and summer.