2022/11/18

An offline Alumni Career Talk was held in Yonsei University, Sinchon Campus, for the first time in the past few years, due to COVID-19.

A Total of 7 Alumni in the fields of Consulting, Data, and Service Planning came to provide us with useful and informative lectures:

Seung Hwan Hwang (CTM 12), PwC Korea

Ha Young Cho (CTM 14), Kearney Digital Transformation

Seo Hyun Kim (CTM 17), Boston Consulting Group

Jake Lee (CTM 13), NH Investment & Securities, BigData Center

Hyegang Kim (CTM 18), SK Telecom A.Team, GLM

JeeHye Lee (CTM 12), Naver - Works Mobile

SooHyun Kim (CTM 13), Hyundai Motors, Genesis Business

This graduation career special lecture with CTM seniors was conducted through two sessions.

🔹 In the first session, seniors working in the fields of consulting, data, and service planning were invited to introduce their careers and fields, and participants were to listen to them and have Q&A sessions.

🔹 The second session consisted of alumni networking time through graduate-student group matching.

2022/09/19

Hello, this is the 10th Creative Technology Management Major student council WIRE.☺

We would like to inform you that the CTM major info session is scheduled to be held on September 19 (Mon) 6 PM at Yonsei International Campus Veritas B. Please fill out the form below if you are interested in attending the CTM major info session.

📌Info session date: 2022.9.19 (Mon) 6~8p.m.

📌Info session location: Yonsei University International Campus Veritas B Room 214

This year's Major Info Session will be divided mainly into two session.

▪️In the first session, there will be an overview of CTM major and major courses intended for freshmen along with CTM professors.

▪️In the second session, there will be a lecture and an Q&A session from two graduates. The second session will target both freshmen and CTM major students.

▫️Each session will take around an 1hr. Hence, the whole event will proceed within 2hrs. We ask for your active participation and thank you.🙌🏻

CTM’s 10th Student Council WIRE provides students with an opportunity to create a new FM for the major. Below is the contest information:

“Hello, CTM students, this is WIRE, the 10th CTM student council☺ As the aftermath of COVID-19 calms down and face-to-face activities and large gatherings become more frequent, the FM culture that has gradually decreased is being revitalized. FM is one of the representative play cultures of universities, and it also represents a sense of belonging and identity within the major. Accordingly, the student council decided to select FM slogans unique to the Department of Creative Technology Management through a contest. The final winner of the contest will receive a chicken coupon😄 “

📍Contest link: https://forms.gle/ELiPf2x97CtCPRu58

📍Contents: Tong-il Yonsei —> Beejeon-gukje —> (CTM FM slogan). Please write the FM Slogan that will come after "Beejeon-gukje."

📍Details:

▪️ To prevent multiple registrations, limit the number of slogans per person to two.

▪️ Words containing abusive language and demeaning/commercial advertising/politics are automatically excluded.

▪️ If there are more than 10 opinions from the contest, we will select the top three slogans that won multiple votes among all ideas through the first round of voting on July 7 (Thurs). And among the three selected slogans, the slogans with the most votes from the second round of voting on July 8th (Fri) will be selected. Of course, if there are less than 10 ideas within the competition period, the one slogan with the most votes will be decided immediately.

📍Registration schedule: 22/7/5 (Tue) ~ 7/6 (Wed) 23:59

📍Voting schedule: Voting will be done through the google form and if there are more than 10 ideas for the contest, it will be divided into the first round (7/7/Thurs) and the second round (7/8/Fri).

Please participate and show a lot of interest!😁

If you have further questions, please contact us through CTM Instagram DM (@yonsei_ctm) or yonseictm@gmail.com.

2018/09/26

“Congratulations to Taegun's group for winning the top prize!🏆 Gahyun and Nahye were also awarded the productio est paratum (most production ready) award and Aalto Ventures Program Award in recognition of their entrepreneur spirit!🏅DFK also sends our best remarks to all of our students for successfully completing the challenge! We hope this experience will lead to continued efforts to become social innovators and change-makers!😎.

Much appreciation to Nexus Design Factory for hosting this wonderful program. And we appreciate Yonsei Center for Social Innovation for supporting us. We also thank professor Semee Yoon for leading DFK students!

2017/11/06

One of the highlights of the International Design Factory Week (IDFW) 2017, the problem solving workshop where all participants from DFGN* jointly search for resolutions to social issues, was successfully held on Thursday, November 2nd.

All student teams in CTM's SOCIAL INNOVATION CAPSTONE PROJECT 2 course presented their chosen social issue and the teams' IoT solutions for each problem, which was then passed on to groups of workshop participants who built on these solutions.

* Design Factory Global Network (DFGN) is a network of innovation platform that is operated by universities and research organizations from 18 different countries.

2017/10/29

Q. Could you describe your most rewarding experience from UIC?

My most rewarding experience from UIC comes from my major. My major was CTM, and most of the classes were not conducted in the form of standard lectures. The courses were felt more like a project, rather than a lecture, as the students had to independently lead the course themselves. Such unique curriculum made me a more independent person, not only in the process of looking for a job, but also in treating the tasks that I faced. I was a more independent person compared to other students, who were mostly used to doing as told.

Q. What are your three general advice to UIC students?

Instead of three, I would like to give one essential piece of advice: do not confine yourself to one specific area. I mean this not only in terms of the field you take interest in, but also in terms of being an introverted person. I think college provides a good opportunity for you to strive to become more extroverted. Try to meet people whom you have never met before. If you have only lived in Korea, go out: there are so many people outside of the world you live in.

Q. Why did you choose the career that you are currently in?

Why marketing? Well, coincidentally, I got to take a marketing course during my forth year in college. From this experience, I discovered that I really enjoy marketing. I wanted to become better at it, so I applied for internships once the course was finished. As a result, I worked as an intern in a digital marketing agency and a PR agency. That is how I gained and developed my interest in marketing. And why did I choose this company? This is closely linked to my personal life goal, which is to make Korea a better country. I wanted to connect this goal to my career as a marketer, and so I applied to Amore Pacific, a Korean global marketing company with its headquarter in Korea. It provided a favorable environment for me to pursue my goal, because working in the headquarters allows you to deal with a wider scope of matters than in a local office. That was the conclusion I made based on my experience, and that is why I ended up being at Amore Pacific.

Q. How has your college experience prepared you for a business career?

In college, no one really fed me anything, and this especially so because I was the first ever one to enter and graduate from TAD. It was me and my friends in TAD who pioneered everything. The Techno Art Division provides education on a new kind of studies, one that does not focus on a specific, limited field of academics. So people always ask me questions concerning my major, like “what exactly is your major?”, “what is it about?”, and “what did you do in it?” A good side of this is that to whatever company I go, I can shape my answer into a one they want to hear. So in this way, my major was very helpful in making me end up in this career path.

Q. What is a typical day like at your workplace?

I’ll first explain what my team does. Within Amore Pacific there are multiple brands, and what Marketing Communications Strategy team does is harmonizing each brand’s strategy with that of the entire company. Our team not only focuses on each brand’s marketing communications, but also devises the most efficient strategy for the whole company. Within our team, there is a domestic division and a global division, and I’m in the global division. It basically means that I deal with global brands within our company; for instance, providing guidance on how they should conduct their marketing communications overseas. My current job is to make guidelines for local offices on how to conduct their marketing communications. It hasn’t been that long since Amore Pacific has become a global company, and therefore, not many guidelines exist. So right now I am contributing to making an organized system within the company.

Q. If you had to choose one essential skill that is critical in order to succeed in the workplace, what would it be?

This is closer to a habit than a skill, but never give up asking “why?” By asking why, you can develop analyzing skills, and you get to become more creative. It is very common to give up asking why, especially for those who enter a conglomerate. Because in that kind of environment, the question of “why” becomes meaningless: everyone tells you that there is no reason behind it, that it is just the way things are, and that it has been like that for a long time. If it is difficult to keep asking this question in a working environment, at least ask it to yourself. Doing so will prepare you to come up with answers, and this will then help you to seize an opportunity when it comes.

Q. Where do you see yourself in 10 years?

If I remain in Amore Pacific, I aim to look for wider ranging tasks within the company, especially within the Global Marketing Communications Strategy Team. Right now, I am simply doing what I am asked to, because I am too young and my career years too short for me to make new tasks by myself. However, in the coming years, I would like to do more activities within my capability that would contribute to making this company a truly global company. I intentionally will not share a specific type of job, because I do not want to limit myself to the things that I know now. The things I am interested in may also change.

I also want to open myself up to new opportunities and jump at them even if I hadn’t planned on them. But I know what gives me most fulfillment: building, influencing, and pushing boundaries. And I plan on living by these with a margin of flexibility.

Q. What motivates you to put forth your greatest effort?

As I go through internships, as I study more, and as I work more, there are things that accumulate inside me. It could be knowledge, and it could be experience. I like the feeling of my goals getting increasingly expanded as I continue to build on these things. Moreover, they help me specify the process of realizing my goal: they make me understand what it is that I really have to do, and what my priorities are. All in all, when I get the sense of my knowledge and experience expanding, and when I come to know how to use these resources in reaching my goals, that motivates me the most.

2017/10/29

AD STARS has announced the winners of this year’s Young Stars AD Competition for university and college students. The winning team consists of students from the CTM major: congratulations to Yohan Jeong, Hyungjun Cho and Yereen Shin.

There were 118 participants from 11 countries this year. After a day of mentoring, the teams had 30 hours to respond to the following brief for Busan Air Cruise, a new cable car in Busan. The challenge was to encourage people to go for a ride not only once, but many times.

For more information, visit: http://adstars-blog.tumblr.com/post/164652171187/yonsei-university-students-win-young-stars

201/10/29

The 6th annual International Design Factory Week (IDFW), a collaborative event by the Design Factory Global Network (DFGN), will be held between October 31st to November 3rd, 2017, right here in Design Factory Korea (DFK).

As part of DFGN's initiatives this semester, CTM students have participated in the major's SOCIAL INNOVATION CAPSTONE PROJECT 2 course to seek and resolve social problems using IoT technologies. Teams were provided with Raspberry Pi modules at the beginning of the semester to actualize their solutions.

The IDFW exhibition is located in Veritas B at YIC, Songdo, and each team's panels and prototypes will be on display throughout the duration of IDFW.

2016/11/19

Weon Jung Hong (CTM Class of 2013) recently participated in the 2016 P&G Asia CEO Challenge, a global business case competition hosted by global FMCG enterprise P&G (Procter & Gamble), teaming up with two Yonsei undergraduates and 3 devoted teammates from other universities.

After analyzing a real P&G business case on two pressure-packed days between 29-30 October and winning the Korea Regional Round, Ms Hong's team was flown out to Singapore for the Asia finals.

From 12-16 November, with support from P&G, her team represented Korea in the Asia Finals where teams from 8 different Asian countries assembled together at P&G's Headquarters. Teams benefited from mentoring session, career panels, and networking. The case used in the Finals was about SK-II (the premium skin care cosmetics of P&G), and her team spent innumerable hours excavating and presenting new marketing ideas, strategies and go-to-market plans with visual media.

From the academic backgrounds and insights from CTM Classes such as “Attracting Investment for an Entrepreneurial Venture”, I could grasp the opportunity to participate in Korea National Round (2016.10.29 - 2016.10.30) from intense competition of applications. Then, I spend 1 night and 2 days of sleepless night for during the first national round. With fortunate results, our team and I was awarded for Best of Korea, the grand prize to be dispatched to Singapore for ASIA regional round.

Ms Hong says that "CTM was [an] ultimate foundation for academic knowledge and networking personality. Our team became the 1st runner-up to Singapore's team... This turning point is going to last life-long and I am planning to join P&G internship this winter and summer.